ZA33680006
SME CASE STUDY: UNWINED - INTRODUCING HOSPITALITY TO RETAIL
Mark and Meredith Telfer purchased what a franchised retail cleanskin wine outlet. Over the course of nine years they worked the business hard ultimately transforming it into a unique wine bar, complementing the now more up-market wine and boutique beer retail section of their business. Their slogan is 'Come for a glass, leave with a bottle'. This video explores the journey of a small business as it re-invents itself across a decade. It looks at making business decisions, opportunities for growth and sustainability, planning and implementing change to meet customer demands. It presents an excellent case study for learners in courses related to Business Studies, Small Business Management and Hospitality.
DVD (With English Subtitles)
Middle Secondary - Professional
15 minutes
2014
USD 199.00
 
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