CW27560005
CHINA NEW FACES 5: RETURNING SUPPORT TO RURAL AREAS
A group of advertising professionals lost interest in food bought from urban markets as large amount of pesticides and chemical fertilizers had been applied. To seek vanishing fine food, they traveled to rural areas and met the peasants. Under the surface of beautiful rural scenery, they witnessed the disparity between the urban rich and the rural poor resulting from 30 years of reforms and opening-up.

Ordinary picnics among a few friends during holidays have gradually become a movement of " Urban-Rural Interaction to Repay the Rural Areas " . Together with the peasants, these professionals make use of their creativity to work on farmland, pigpens, village houses and dining tables, and reflect on their vision of development and ideal lifestyle. They walk side by side with the peasants on the path of rural development, hoping that organic farming may bring higher income to peasants and healthier food to urban people.

Prosperous cities mark the achievements of 30 years of reforms and opening-up. However, such prosperity has been resulted from the continual support and sacrifices on the part of rural areas. Will the cities repay the rural areas in the future? Maybe it would happen in the next 30 years.
DVD
30 minutes
2008
USD 500.00