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Content

Digital Marketing


Digital Marketing



DIGITAL MARKETING

By Guy Dineen

Digital Marketing presents an overview of the basic factors involved in how health/fitness clubs can leverage marketing medium to communicate with their members, as well as with prospective members. The DVD explains how consumers use the Internet to search out their choices and how this situation can affect a club's digital marketing strategy. The DVD also details how clubs can develop an effective digital marketing strategy, even on a relatively limited budget.

Among the topics covered:
  • Understanding the Digital Consumer
  • Steps to Building Marketing Strategy
  • Search Advertising
  • Organic Search
  • Landing Page
  • Social Media
  • E-mail
  • Content
  • Your Website

    DVD / 2013 / 50 minutes

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    ESTABLISHING A POWERFUL ONLINE PRESENCE

    By Bill McBride

    Establishing a Powerful Online Presence features an overview of the basic factors involved in successful social media marketing. The DVD discusses why this particular marketing platform can be so effective in the health/fitness club industry. The DVD also looks at how digital marketing and selected social media channels can be used to further a club's brand and its online connection. In addition, the DVD reviews online deal purchasing and explains how it might fit into a club's operational strategy. The DVD also details how clubs can combine various social media to maximize their marketing efforts.

    Among the topics covered:
  • Brick Marketing
  • Trending
  • Search, Listings, & Reputation Management: Why Is This So Important?
  • Define your key marketing objectives
  • Marketing tactics
  • Social Media Key Guidelines
  • Referrals, recommendations & revenues
  • Social media combined tactics

    DVD / 2013 / 74 minutes

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    DIGITAL BRANDS

    The past few years have been all about social, digital and online. The future doesn't seem to show any signs of changing that. In today's world, 65% of consumers report having had a digital brand experience that has changed their opinion of a brand. And 97% say that their digital brand experience influenced whether or not they eventually purchased a product or service from that brand. Digital is not just another platform to push out messages; digital is a way of life in which total control over your brand is not possible. This episode of the lessons from the digital world. The advantages of digital-born companies, why offline can't stand alone anymore and the companies that are beautifying the web.

    DVD / 2013 / (Senior High - College) / 25 minutes

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    MOBILE MARKETING

    By the end of 2011, there were more than 5.8 billion mobile phone subscriptions in the world. Mobile is the first and only technology that reaches everyone. Mobile devices have already outnumbered landlines five to one (and even personal computers and televisions three to one). There¡¦s no other technology that has become so widespread so quickly in the history of humanity. Texting, mobile sites, apps, banners and much, much more. Discover how to make the most out of your communication efforts, what people expect to see from brands and what will happen next as consumers increasingly rely on their mobile devices to shop, learn, research, play and engage.

    DVD / 2013 / (Senior High - College) / 25 minutes

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    MOBILE MARKETING II

    In 1983, the first mobile device was launched. The Motorola Dynatac 8000x was a heavy, brick-like device that was - well - not very mobile, but still caused a great sensation. Since then, thousands of models appeared and in just a few years cellphones decreased in size and weight and went from being a luxury device to a mainstream commodity (and eventually becoming the most rapidly adopted technology in human history). Today, everything is a couple of buttons away. By 2015, there will be more than one mobile device per person on earth. Your customers are already mobile... are you?

    DVD / 2013 / (Senior High - College) / 25 minutes

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    SOCIAL MEDIA MARKETING 1

    If you're wondering how to make people follow your YouTube feed, make money from your blog or convince your CEO of putting some money on social media, stick around. Social Media Marketing is a growing trend and has been for a little while; but most brands are still trying to figure out how it works. Is it really something new or is it just another tool in the shed of marketing? Is it really useful? Can we see or measure results from having a million Facebook fans?

    DVD / 2013 / (Senior High - College) / 25 minutes

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    SOCIAL MEDIA MARKETING II

    As consumers and brands explore the digital world, social media evolves. How are brands to leverage online influences, loyalty and marketing campaigns? How to respond to the consumer? What happens to the notion of privacy in a world of constant accountability, and what will be the future of social media marketing?

    DVD / 2013 / (Senior High - College) / 25 minutes

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    SOCIAL MEDIA MARKETING III

    Advertising doesn't work anymore. People are not watching, listening or buying. True? Well, not quite; but close enough. As consumers are spending more and more time online, traditional marketing is becoming less and less effective. People are not looking for ads, they are searching for authentic content that entertains and educates in quick doses. Consumers want personalized touch points that make life easier. Learn how to become likeable, viral, shared, and loved by your consumers. Find out what consumers are looking for and how to deliver great content that can become a starting point to develop great products and services.

    DVD / 2013 / (Senior High - College) / 25 minutes

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    MARKETING: COMMUNICATING YOUR BRAND'S VALUE PROPOSITION

    By Stephen Tharrett

    More than ever before, the success and profitability of a health/fitness club depends on its ability to succinctly communicate the value of its brand to the marketplace. Marketing: Communicating Your Brand's Value Proposition discusses the keys for a health/fitness club in order to establish, implement, and execute an effective marketing strategy that cogently messages its brand promise, as well as attracts prospective consumers. The DVD also explains how clubs can make sure that their marketing message and marketing tools align with their brand promise and audience.

    Among the topics covered:
  • What is marketing?
  • Marketing strategies
  • Print advertising
  • Direct Mail
  • Buzz Marketing
  • Internet & Social Media

    DVD / 2013 / 62 minutes

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    SOCIAL MEDIA & NEW MARKETING TECHNOLOGIES

    By Bill McBride

    Social Media & New Marketing Technologies offers information and insights on how health/fitness facilities can develop a social media strategy that enables them to connect with their existing members, attract prospective members, and track these interactions as leads and sales for their business. The DVD looks at several of the most popular social media platforms (e.g., Twitter?, LinkedinR, FacebookR, FoursquareR, PintrerestR, etc.) and points out the opportunities as well as the challenges that exist for leveraging this particular marketing channel. The DVD also discusses how clubs can use social media to increase their level of membership.

    Among the topics covered:
  • Trending
  • Why group ex?
  • Social media
  • Lead generation & retention
  • Digital Technology
  • Club One Fitness Mobile app: keep members connected from mobile devices
  • New Club One Fitness website
  • Facebook: our main social media channel
  • Youtube: increase SEO, retention, & engagement
  • Zuberance
  • Online group purchasing
  • Other uses of new marketing technology: direct mail using Advercor

    DVD / 2013 / 97 minutes

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    BUILD YOUR CLIENT BASE WITH SEARCH ENGINES AND SOCIAL SITES

    By Mike Bannan

    Build Your Client Base With Search Engines and Social Sites explores how personal trainers can use social media to connect with potential clients. The DVD details sixteen tips concerning what personal trainers can do to make themselves look better - none of which costs anything to do. For example, the DVD discusses the need for personal trainers to be in control of their profile, including a review of what personal trainers should do to claim their profile. The DVD provides a systematic roadmap for personal trainers who want to employ social technology to gain a competitive business advantage.

    Among the topics covered:

  • Google Places
  • Yelp
  • FitnessConnect
  • Claim your profile
  • Add specialties
  • Connect staff to your club
  • Add information to your profiles
  • Get consistency across all your profiles
  • Keep up with SEO efforts
  • Get people to write reviews
  • Add classes and special events

    DVD / 2012 / 49 minutes

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    CLUB CLOUD - INCREASING PRODUCTIVITY AND SALES

    By Skye Kaiss, Drew Chesler

    "Club Cloud" - Increasing Productivity and Sales provides of how health/fitness facilities can use the concept of cloud computing to enhance its operations and profitability. The DVD explains what cloud computing is and outlines its basic advantages. The DVD also points out how health/fitness club organizations can "move" their operations into a cloud, as well as details several potential applications for cloud programs for the commercial fitness industry.

    Among the topics covered:

  • What is cloud computing?
  • "Club cloud" definitions
  • How do we move into a cloud?
  • Real-world insights

    DVD / 2012 / 46 minutes

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    ONLINE MARKETING STRATEGIES

    With the emergence of social media technology and the Internet now dominating global communication, this expert-led program for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will learn that innovative and flexible marketing strategies are crucial to surviving in the digital world.

    Please contact us for primary and secondary schools pricing.

    Note : The above titles may have some territorial restrictions. Please feel free to send us an enquiry.


    DVD / 2012 / 18 minutes

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    SOCIAL MARKETING AND NEW MEDIA OPPORTUNITIES

    By Bill McBride, Kari Bedgood

    Social Marketing and New Media Opportunities provides an overview of the marketing strategy employed by Club One, with the core components of social media and new digital technologies with regard to communicating with members and prospects. The DVD shares some examples of marketing campaigns, as well as the results of these endeavors. The DVD also explains why Club One is doing some of the things that it is doing and reviews how internal talent and external resources can be utilized to effectively execute those efforts.

    Among the topics covered:

  • Digital technology
  • Social media
  • Email marketing
  • Direct marketing
  • Grassroots marketing
  • The integrated campaign

    DVD / 2012 / 63 minutes

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    TO TWEET OR NOT TO TWEET: MANAGING SOCIAL MEDIA WITHIN YOUR HEALTH CLUB

    By Garrett D. Felix

    To Tweet or Not to Tweet: Managing Social Media Within Your Health Club looks at current trends in the use of social media in the workplace, particularly health clubs. The DVD discusses the development of effective policies regarding member use of social media in a health-club setting. The DVD also outlines how to develop an effective employee social media policy. In addition, the DVD details the current state of social media use in health clubs, as well as risks that may exist in such usage both at the present time and in the next few years.

    Among the topics covered:

  • Social media in the workplace?
  • State of the media - the social media report
  • Trending uses of social media in the health club
  • Your club and social media policy
  • Important reminders
  • What does the future hold?

    DVD / 2012 / 49 minutes

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    GOOGLE GRANTS: HOW A NONPROFIT AGENCY CAN GET $10,000 PER MONTH OF FREE GOOGLE ADVERTISING

    By Eric Stein

    Google Grants: How a Nonprofit Agency Can Get $10,000 Per Month of Free Google Advertising details how nonprofit camps/agencies can obtain $10,000 per month of free Google advertising for the foreseeable future. The DVD outlines how to obtain a grant and what it takes to manage it. The DVD also explores five ways in which a camp can conduct a search marketing campaign for a variety of initiatives. In addition, the DVD examines what search marketing is and how it can help you meet your mission.

    Among the topics covered:

  • What is search marketing?
  • Uses
  • Why free?
  • Requirements
  • Usage parameters
  • Online strategy
  • Getting started

    DVD / 2011 / 60 minutes

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    PROMOTE YOUR FITNESS BUSINESS WITH SOCIAL NETWORKING: TWITTER®, FACEBOOK®, AND BLOGGING

    By Amanda Vogel

    Promote Your Fitness Business With Social Networking: Twitter®, Facebook®, and Blogging provides an overview of how individuals can successfully market a fitness business, using online tools. The DVD explains why employing "old-fashioned" marketing modes, like email, may be out of fashion, and details why social media is currently the communication channel of choice for most people. The DVD also discusses how fitness professionals can determine whether their social media marketing efforts are working.

    Among the topics covered:

  • What is social media?
  • Facebook®
  • The difference between group pages and like (fan) pages
  • Twitter®
  • Blogging
  • Is your social media marketing working?

    DVD / 2011 / 59 minutes

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