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Digital Marketing presents an overview of the basic factors involved in how health/fitness clubs can leverage marketing medium to communicate with their members, as well as with prospective members. The DVD explains how consumers use the Internet to search out their choices and how this situation can affect a club's digital marketing strategy. The DVD also details how clubs can develop an effective digital marketing strategy, even on a relatively limited budget.
Establishing a Powerful Online Presence features an overview of the basic factors involved in successful social media marketing. The DVD discusses why this particular marketing platform can be so effective in the health/fitness club industry. The DVD also looks at how digital marketing and selected social media channels can be used to further a club's brand and its online connection. In addition, the DVD reviews online deal purchasing and explains how it might fit into a club's operational strategy. The DVD also details how clubs can combine various social media to maximize their marketing efforts.
Among the topics covered:
Brick Marketing
Trending
Search, Listings, & Reputation Management: Why Is This So Important?
If you're wondering how to make people follow your YouTube feed, make money from your blog or convince your CEO of putting some money on social media, stick around. Social Media Marketing is a growing trend and has been for a little while; but most brands are still trying to figure out how it works. Is it really something new or is it just another tool in the shed of marketing? Is it really useful? Can we see or measure results from having a million Facebook fans?
As consumers and brands explore the digital world, social media evolves. How are brands to leverage online influences, loyalty and marketing campaigns? How to respond to the consumer? What happens to the notion of privacy in a world of constant accountability, and what will be the future of social media marketing?
Advertising doesn't work anymore. People are not watching, listening or buying. True? Well, not quite; but close enough. As consumers are spending more and more time online, traditional marketing is becoming less and less effective. People are not looking for ads, they are searching for authentic content that entertains and educates in quick doses. Consumers want personalized touch points that make life easier. Learn how to become likeable, viral, shared, and loved by your consumers. Find out what consumers are looking for and how to deliver great content that can become a starting point to develop great products and services.
More than ever before, the success and profitability of a health/fitness club depends on its ability to succinctly communicate the value of its brand to the marketplace. Marketing: Communicating Your Brand's Value Proposition discusses the keys for a health/fitness club in order to establish, implement, and execute an effective marketing strategy that cogently messages its brand promise, as well as attracts prospective consumers. The DVD also explains how clubs can make sure that their marketing message and marketing tools align with their brand promise and audience.
Social Media & New Marketing Technologies offers information and insights on how health/fitness facilities can develop a social media strategy that enables them to connect with their existing members, attract prospective members, and track these interactions as leads and sales for their business. The DVD looks at several of the most popular social media platforms (e.g., Twitter?, LinkedinR, FacebookR, FoursquareR, PintrerestR, etc.) and points out the opportunities as well as the challenges that exist for leveraging this particular marketing channel. The DVD also discusses how clubs can use social media to increase their level of membership.
Among the topics covered:
Trending
Why group ex?
Social media
Lead generation & retention
Digital Technology
Club One Fitness Mobile app: keep members connected from mobile devices
New Club One Fitness website
Facebook: our main social media channel
Youtube: increase SEO, retention, & engagement
Zuberance
Online group purchasing
Other uses of new marketing technology: direct mail using Advercor
Build Your Client Base With Search Engines and Social Sites explores how personal trainers can use social media to connect with potential clients. The DVD details sixteen tips concerning what personal trainers can do to make themselves look better - none of which costs anything to do. For example, the DVD discusses the need for personal trainers to be in control of their profile, including a review of what personal trainers should do to claim their profile. The DVD provides a systematic roadmap for personal trainers who want to employ social technology to gain a competitive business advantage.
"Club Cloud" - Increasing Productivity and Sales provides of how health/fitness facilities can use the concept of cloud computing to enhance its operations and profitability. The DVD explains what cloud computing is and outlines its basic advantages. The DVD also points out how health/fitness club organizations can "move" their operations into a cloud, as well as details several potential applications for cloud programs for the commercial fitness industry.
With the emergence of social media technology and the Internet now dominating global communication, this expert-led program for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will learn that innovative and flexible marketing strategies are crucial to surviving in the digital world.
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Note : The above titles may have some territorial restrictions. Please feel free to send us an enquiry.
Social Marketing and New Media Opportunities provides an overview of the marketing strategy employed by Club One, with the core components of social media and new digital technologies with regard to communicating with members and prospects. The DVD shares some examples of marketing campaigns, as well as the results of these endeavors. The DVD also explains why Club One is doing some of the things that it is doing and reviews how internal talent and external resources can be utilized to effectively execute those efforts.
To Tweet or Not to Tweet: Managing Social Media Within Your Health Club looks at current trends in the use of social media in the workplace, particularly health clubs. The DVD discusses the development of effective policies regarding member use of social media in a health-club setting. The DVD also outlines how to develop an effective employee social media policy. In addition, the DVD details the current state of social media use in health clubs, as well as risks that may exist in such usage both at the present time and in the next few years.
Promote Your Fitness Business With Social Networking: Twitter®, Facebook®, and Blogging provides an overview of how individuals can successfully market a fitness business, using online tools. The DVD explains why employing "old-fashioned" marketing modes, like email, may be out of fashion, and details why social media is currently the communication channel of choice for most people. The DVD also discusses how fitness professionals can determine whether their social media marketing efforts are working.
Among the topics covered:
What is social media?
Facebook®
The difference between group pages and like (fan) pages